About
Results-driven Digital Product Manager with a strong background in product strategy, user experience design, and cross-functional team leadership. Proven ability to drive agile product development from ideation to launch, define product roadmaps based on customer insights and market trends, and deliver impactful digital solutions. Adept at fostering collaboration, leveraging data for performance measurement, and enhancing stakeholder engagement across diverse industries.
Work
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Summary
Leading product development initiatives within Volkswagen, focusing on strategic execution and cross-functional team leadership to deliver high-impact digital products.
Highlights
Led cross-functional teams comprising design, engineering, and QA to deliver high-impact digital products, ensuring alignment with strategic objectives.
Drove end-to-end agile product development lifecycle, from ideation and discovery to launch, ensuring timely delivery and high-quality execution.
Defined and executed comprehensive product strategies and owned the product roadmap, prioritizing features based on deep customer insights, market trends, and business objectives.
Cultivated strong collaboration with diverse stakeholders to ensure seamless alignment and effective product execution across all phases.
Implemented robust product performance measurement using key metrics, facilitating data-driven iteration and continuous improvement based on user feedback.
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Summary
Spearheaded the design of user-centric B2B and B2C products, from initial concept to MVP, while actively contributing to design leadership and recruitment.
Highlights
Led the end-to-end design process for B2B and B2C user-centric products, from scoping and discovery through to MVP delivery, incorporating user research, ideation, prototyping, usability testing, and performance metrics.
Fostered business empathy and alignment by facilitating impactful workshops, translating complex business goals into clear product visions.
Delivered high-impact product presentations across multiple international locations (Berlin, Barcelona, Lisbon, Hannover, Emden), significantly increasing stakeholder engagement and securing project buy-in.
Played an active role in design recruiting initiatives and contributed to broader company design strategy and initiatives.
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Summary
Provided freelance product and brand design services, specializing in website strategy and implementation based on user needs.
Highlights
Conducted in-depth interviews and workshops to understand target audience needs and co-create optimal website goals and architecture.
Defined and executed a comprehensive website strategy, designing and implementing the final solution to meet client objectives.
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Summary
Managed a team of designers and editors, overseeing project coordination and ensuring high-quality design deliverables.
Highlights
Led a team of brand designers and video editors, fostering a collaborative and high-performance environment.
Coordinated department meetings, managed complex tasks, and meticulously reviewed work to ensure the highest design quality across all deliverables.
Motivated team members, encouraging continuous feedback and fostering a culture of collaboration and innovation.
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Summary
Developed visual identities and motion graphics for key projects, including documentary and premiere events.
Highlights
Created compelling visual identities and motion graphics for the 'Sustento' Documentary and its premiere events, enhancing brand presence and audience engagement.
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Summary
Executed comprehensive UX/UI design processes, from user research to high-fidelity design solutions.
Highlights
Conducted extensive user research with both stakeholders and end-users to gather critical insights.
Facilitated interactive workshops, analyzed insights to map user flows, and provided robust design solutions from low-to-high fidelity prototypes.
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Summary
Gained foundational experience in UX/UI design through hands-on training and project contributions.
Highlights
Supported senior designers in various UX/UI projects, gaining practical experience in user research, wireframing, and prototyping.
Contributed to the development of user-centered design solutions under direct mentorship.
Volunteer
Awwwards
|Young Jury Member
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Summary
Serving as a Young Jury Member to influence the future of digital design and inspire emerging creatives.
Highlights
Selected as an Awwwards Young Jury Member to critically evaluate top digital design work from leading global designers and agencies.
Contribute to shaping the future of digital design by setting quality standards and inspiring the next generation of creatives.
Service Design Conference Helsinki
|Volunteer
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Summary
Volunteered at a leading service design conference, supporting event operations and participant experience.
Highlights
Provided event support and assistance to ensure smooth operations and a positive experience for attendees at the Service Design Conference in Helsinki.
Education
Languages
English
Fluent
Portuguese
Native
Skills
Product Management
Product Strategy, Product Roadmap, Agile Methodologies, MVP Development, Product Lifecycle Management, Data-driven Decision Making.
Design Thinking & UX/UI
User Research, Usability Testing, Prototyping, Wireframing, Information Architecture, User Flows, Service Design, Visual Design.
Stakeholder Management & Collaboration
Cross-functional Leadership, Workshop Facilitation, Business Empathy, Client Relations, Presentation Skills.
Project Management
Task Coordination, Team Leadership, Quality Assurance, Scoping & Discovery.
Software & Tools
Jira, Miro, Figma, Adobe Suite (Photoshop, Illustrator, InDesign, After Effects), Microsoft Office Suite.