Patrícia Custódio

Led cross-functional teams comprising design, engineering, and QA to deliver high-impact digital products, ensuring alignment with strategic objectives.

Drove end-to-end agile product development lifecycle, from ideation and discovery to launch, ensuring timely delivery and high-quality execution.

Defined and executed comprehensive product strategies and owned the product roadmap, prioritizing features based on deep customer insights, market trends, and business objectives.

Cultivated strong collaboration with diverse stakeholders to ensure seamless alignment and effective product execution across all phases.

Implemented robust product performance measurement using key metrics, facilitating data-driven iteration and continuous improvement based on user feedback.

Led the end-to-end design process for B2B and B2C user-centric products, from scoping and discovery through to MVP delivery, incorporating user research, ideation, prototyping, usability testing, and performance metrics.

Fostered business empathy and alignment by facilitating impactful workshops, translating complex business goals into clear product visions.

Delivered high-impact product presentations across multiple international locations (Berlin, Barcelona, Lisbon, Hannover, Emden), significantly increasing stakeholder engagement and securing project buy-in.

Played an active role in design recruiting initiatives and contributed to broader company design strategy and initiatives.

Conducted in-depth interviews and workshops to understand target audience needs and co-create optimal website goals and architecture.

Defined and executed a comprehensive website strategy, designing and implementing the final solution to meet client objectives.

Led a team of brand designers and video editors, fostering a collaborative and high-performance environment.

Coordinated department meetings, managed complex tasks, and meticulously reviewed work to ensure the highest design quality across all deliverables.

Motivated team members, encouraging continuous feedback and fostering a culture of collaboration and innovation.

Created compelling visual identities and motion graphics for the 'Sustento' Documentary and its premiere events, enhancing brand presence and audience engagement.

Conducted extensive user research with both stakeholders and end-users to gather critical insights.

Facilitated interactive workshops, analyzed insights to map user flows, and provided robust design solutions from low-to-high fidelity prototypes.

Supported senior designers in various UX/UI projects, gaining practical experience in user research, wireframing, and prototyping.

Contributed to the development of user-centered design solutions under direct mentorship.